Perhaps because of the influence of the phrase "more people, more power", there is a common problem in Chinese waterborne coating enterprises -- the serious overgrowth of brands. Often is a brand has not started, take advantage of the opportunity to reproduce a few children think more profitable. Under the guidance of this kind of idea, waterborne coating enterprises do not divide green and white, want to give birth to a few to give birth to a few, wait for the child to be born to discover is not so a matter.

    Because didn't do a good job in brand planning in advance, lack of brand management, combined with the enterprise's ability to correctly guide and direct cause weak brand, product type and approximation performance, the same business model and advertising activities, formed "rob children milk to eat all children do not have enough to eat". Carrying capacity, regardless of the brand, but only based on the practice of production, the channel of resource optimization, in the development of the enterprise at the same time, also directly caused the serious lack of the core value of brand to brand development.

    Now many companies are starting to recognize this and are cutting back on brands. But how many waterborne coating enterprises are still in the brand house and between it? After all, the back of the hand is all meat, give up which will hurt. In this respect, the east art treasure imitates the stone lacquer brand huang total to think: "the quality is good brand. Brand, after all, is made, not just by saying, by propaganda. Some markets, we did not occupy at the beginning, and our reputation is not high, but why can we occupy this market as soon as our products enter this market? Because of our pursuit of quality, our brand is resounding and has a reputation.

    "I am a perfectionist, so the pursuit of quality is deeply embedded in our brand. Now that customer values have changed, we need to make our products better and better. What we provide is the coating that lets the partner rest assured. We promise that the formula is pure propylene, so it must be pure propylene. We will never waver in the quality standard line. East art treasure imitate stone lacquer brand huang zong said.

    In the brand actual combat, the prophet named the network consultant thought that the strategy is also a kind of leverage. Although branding bending process, and even, constantly "touch stone across the river", but the brand promotion is necessary to "build the victory", better play "leverage effect", in this way, not only can improve the success rate, and shorten the moment "winning". In the survival rule of "fast fish eat slow fish", this kind of brand strategy with "leverage effect" is the better strategy of "grounded gas".

　It, s in the brand competition, strategic level rises to the competition, it is shown as "format, broken, win bureau" three kinds of situation, from the entrepreneurs themselves, brand development and strategic intent, the main strategy into a new era, no clear strategic planning company, will be eliminated by the market, strategic resolution will be the key for successful brands.